The smartest people
in your industry might work at your company.
We turn your subject matter experts into recognised voices in their space.
Your team knows things competitors don't. Hard-won knowledge from years in the trenches. Genuine opinions on where the industry is heading. Stories that would make the right people stop scrolling. It never gets out.
Not because it isn't valuable. Because everyone is too busy, too uncertain, or too far from a keyboard. So it stays in Slack threads and meeting rooms and dies there. Meanwhile, some of your competitors are building real authority. And that authority compounds.
TRUSTED BY TOP TECH COMPANIES IN THE UK
We find the story inside your organisation. Then we get it out.
Meet the team
Serge Faldin
CHIEF CONTENT OFFICER
Serge is a writer and creative producer who has spent a decade building the media side of tech and fintech companies — from the inside.
After receiving his B.A. in Business & Administration from Babson College and Creative Writing M.A. from University of London, he’s led content and creative as Head of Content and in-house lead, and as a freelancer, for companies including Nuvei, Osome, 3S Money, and Silverbird.
His journalism has appeared in The Guardian, Prospect, Meduza, and Truthout.
He started Byline on a simple conviction: every company is sitting on expertise the world would pay attention to — if someone knew how to get it out. That’s the whole job.
of one client's new customers came from their blog within a year of launch.
growth in LinkedIn traffic for a B2B fintech in three months.
investment round attributed to a single customer story we produced.
AEO visibility and SOV improved for an enterprise payments company over 6 months thanks to our content strategy.
How we work with you
WE TALK
We start with a discovery call — no brief, no forms. We ask questions. We learn how your business thinks, who your smartest people are, what you’re trying to be known for, and what’s been tried before.
WE BUILD YOUR STRATEGY
We come back with a thought leadership blueprint. Who should be publishing and on what topics. What formats will work for your audience. How to structure content so it gets found by humans on Google and cited by AI. What good looks like, and how we’ll know when we get there.
WE INTERVIEW YOUR PEOPLE
Every month, we sit down with your founders, executives, or domain experts. We ask the questions. We find the angle. We do the writing. Your people show up for a 45-minute conversation and leave with a month’s worth of content carrying their name.
WE PUBLISH AND DISTRIBUTE
Articles, LinkedIn posts, podcast episodes, customer stories — formatted for the right channels, optimised for search and AI visibility, and published on a consistent cadence.
WE MEASURE WHAT MATTERS
Not vanity metrics. We track authority signals — search rankings, LinkedIn reach, inbound mentions, AI citations, and pipeline influenced. Every quarter we review what’s working and sharpen the strategy.
What people say about working with us
Serge is one of a kind and I can't imagine anyone not appreciating his presence on their team. He's hard working, incredibly productive, responsive, graceful, a brilliant and creative writer, a quick learner (essential in start-up marketing), and most importantly, a lot of fun! He brings a fantastic energy to the office that boosts everyone's morale.
Building in audio/learning/AI
Serge and the Byline team were instrumental in embedding a 'content-first' marketing approach at Kyckr, creating a succession of highly-targeted, well-written social media assets and shaping our overall media strategy. Serge brings genuine expertise and knowledge of the media and has a great network of media contacts and consultants, to fulfil different requirements. I'd recommend Byline to other FinTech start-ups looking to see great results, quickly.
CEO @ Kyckr
I've had the pleasure of working with Serge for over three years during his tenure as Head of Content at Silverbird. And I couldn't recommend him enough for any position he seeks. Serge has a demonstrated ability to uncover noteworthy stories and elevate them through various content mediums to appeal to mass audiences. He has spearheaded the inception and growth of the Silverbird blog Silverlinings, our podcast Trading Places, our LinkedIn content and various video productions for the company as needed.
Strategy & Operations | Start-up Swiss Army Knife | Fintech
Serge is a content machine. After creating his own production company in Europe, he moved to working with financial startups, bridging the gap between journalism and startups, doing what he calls startup journalism: producing podcasts, creating blogs, media outlets, social media, and YouTube content for brands of all shapes and sizes. Serge loves building new media and is extremely well-connected in the media world. He has a vast network of freelancers to work with on any content project a company needs.
Chief of Staff @ EXANTE — ex-Skype, Microsoft, Deloitte
Serge is a content extraordinaire, strategising like a genius and producing like a machine; videos, blog posts, ads — you name it. His content has helped Silverbird achieve phenomenal SEO growth and has powered our highest scale performance marketing campaigns. 100% Recommend.
All Things Growth